In simplest terms, website promotion revolves around getting people to a website. Web site promotion entails a variety of steps and processes that when conceptualized and preserved as part of a company’s general marketing strategy, will increase its highest visibility and usefulness to site visitors and search engines across the globe.Site promotion is a large component of e-business which includes drawing in prospects to your site, which is planned out to induce visitors to browse and take action, and be guided to complete a monetizing transaction easily, without unreasonable complication and addresses all concerns.Web site promotion is one of the most potent, cost-efficient marketing tools available to businesses today. To accomplish competent web site promotion, the optimization of your website for the top listings in search engines is a necessity. It is essential that your site is “found” in the four major search engines – Google, Yahoo, MSN, and AOL before it can be visited.That’s why web site promotion is logically critical to your site’s success. You need to foresee that web site promotion is an ongoing day to day process, because there are thousands of web sites added every day and the competition is becoming stronger each and every minute.Search engines are great allies to big time marketing on the internet and the #1 cost effective way to market your web site. The major search engines such as Google and Yahoo have both free “organic listings”, and paid listings called “Pay Per Click” (PPC) listings.The procedure of search engine submission directs search engine spiders or bots to crawl your site. Search engine optimization is a method of upgrading website rank in the search engine listings. There is substantially more to designing a winning web site promotion strategy than simply submitting your site to the major search engines.In today’s market, your small website can generate immense amounts of traffic in no time thanks to free website promotion. Web site owner’s examining to increase their visitor’s and customer base should involve search engines and directories in their promotional plan of action.The nice thing about internet marketing and website promotion is you aren’t required to be the largest company on the planet in order to attract visitors and customers. By intensifying your exposure on the world’s biggest and most powerful media through web site promotion, a well promoted website can create an online monthly income in excess of $30,000 dollars in a relatively short period of time.