What is the secret of finding the right keywords for your web site promotion? The quality of your keyword research will be directly reflected in the quality of your web site promotion. Quality research requires the right tools. The more tools in your web site promotion toolbox,the more information you will access. There is no such thing as too much information when it comes to keywords. The more informed you are about your keywords, the better chance you have to make your web site promotion a successful one.Keyword research is a unique form of market research. It is always dynamic, as are Google and the Internet itself. Keyword research skill should evolve and grow along with Internet marketing skill. It will correlate closely with your success as an Internet Marketer. Every owner of an Internet business should understand the importance of keywords and keyword research to their success.You don’t have to limit your choice of keywords only to a specific business you want to promote on the Internet. Your web site promotion could be a blog about something that interests you, and a subject on which you are knowledgeable. It may be possible to garner enough traffic to produce profitable results from a blog about almost any subject that you are interested enough in to write about. Your writing subject does not have to promote only your business opportunity. There are many examples of profitable blogs and web sites that started from a personal interest or hobby.Where can you find the right tools to research your web site promotion keywords ? A good place to start is with a simple Google search. Take a look at the numbers in the upper right hand corner of the results page from any Google search. This number indicates the total indexed number of web sites that have those keywords on their web site. Even though the number may seem very large, many of the sites just mention the keywords without specifically targeting them.It is important to know where the keywords appear on the site. Sometimes keywords may appear in the URL, (Internet address), in the title, or simply in the text of the page. A search for keywords in web page URL’s would be inurl:keyword where your keywords would substitute for the word “keyword”. A search for intitle:keyword would indicate which web pages used the keyword(s) in the title of the page. A search for intext:keyword would reveal the pages that listed the keyword(s) somewhere on the page in readable or visible text.By the way, one of the most important things on any web site in terms of search engine optimization is to use keywords in the title of the page. Note: search engine optimization or SEO, is the practice of using knowledge of Google to gain a high search engine position or ranking.For much more specific information on traffic volumes for particular keywords, there is a great tool from Google called Google AdWords Keyword tool. This is a free Google service that supplies a wealth of information. You can get a good idea of the traffic for your keywords in the previous month, and the average monthly traffic for the previous year. It also provides a long list of related or additional keywords, and the corresponding traffic levels.Another free tool you can use is the free keyword suggestion tool from Wordtracker. Note: the paid version is even better. This is a very interesting web site promotion tool that gives you a weighted number that indicates the value and level of competition for a particular set of keywords. A number between 75 and 100, or higher, usually indicates that your chosen keywords are good ones. A number closer to zero, indicates less desirable keywords.An additional tool available at no charge is the keyword discovery tool. It gives you one hundred of the best keywords related to your keywords. It claims to look across various search engines to give a broad view of search engine results. There is also a paid version that gives you a twelve month history.There are also various types of software that do keyword research. If you decide to invest in this type of software, it is recommended to find companies that offer a trial version. There are some software programs of this type that are merely marketing tools to sell search engine optimization services. Caveat emptor is the word here. (Buyer beware.)This it just a brief overview or introduction to keyword research. Any web site promotion effort should prioritize thorough keyword research, and recognize it as an essential element of success.
In simplest terms, website promotion revolves around getting people to a website. Web site promotion entails a variety of steps and processes that when conceptualized and preserved as part of a company’s general marketing strategy, will increase its highest visibility and usefulness to site visitors and search engines across the globe.Site promotion is a large component of e-business which includes drawing in prospects to your site, which is planned out to induce visitors to browse and take action, and be guided to complete a monetizing transaction easily, without unreasonable complication and addresses all concerns.Web site promotion is one of the most potent, cost-efficient marketing tools available to businesses today. To accomplish competent web site promotion, the optimization of your website for the top listings in search engines is a necessity. It is essential that your site is “found” in the four major search engines – Google, Yahoo, MSN, and AOL before it can be visited.That’s why web site promotion is logically critical to your site’s success. You need to foresee that web site promotion is an ongoing day to day process, because there are thousands of web sites added every day and the competition is becoming stronger each and every minute.Search engines are great allies to big time marketing on the internet and the #1 cost effective way to market your web site. The major search engines such as Google and Yahoo have both free “organic listings”, and paid listings called “Pay Per Click” (PPC) listings.The procedure of search engine submission directs search engine spiders or bots to crawl your site. Search engine optimization is a method of upgrading website rank in the search engine listings. There is substantially more to designing a winning web site promotion strategy than simply submitting your site to the major search engines.In today’s market, your small website can generate immense amounts of traffic in no time thanks to free website promotion. Web site owner’s examining to increase their visitor’s and customer base should involve search engines and directories in their promotional plan of action.The nice thing about internet marketing and website promotion is you aren’t required to be the largest company on the planet in order to attract visitors and customers. By intensifying your exposure on the world’s biggest and most powerful media through web site promotion, a well promoted website can create an online monthly income in excess of $30,000 dollars in a relatively short period of time.